{"id":74744,"date":"2025-08-14T12:08:55","date_gmt":"2025-08-14T18:08:55","guid":{"rendered":"https:\/\/www.sportstravelmagazine.com\/?p=74744"},"modified":"2025-08-14T12:08:55","modified_gmt":"2025-08-14T18:08:55","slug":"la28-to-implement-naming-rights-at-competition-venues","status":"publish","type":"post","link":"https:\/\/www.sportstravelmagazine.com\/la28-to-implement-naming-rights-at-competition-venues\/","title":{"rendered":"LA28 to Implement Naming Rights at Competition Venues"},"content":{"rendered":"<p>For the first time in the history of the Olympic and Paralympic Games, LA28 will implement naming rights at competition venues for the 2028 Olympic and Paralympic Summer Games in Los Angeles.<\/p>\n<p>Comcast Squash Center at Universal Studios and Honda Center have been announced as the first branded venues for the <a href=\"https:\/\/www.sportstravelmagazine.com\/tag\/la28\/\" target=\"_blank\" rel=\"noopener\">LA28 Games<\/a>.<\/p>\n<div class=\"article_sidebar\">\n<p><b>Related Stories<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.sportstravelmagazine.com\/la28-proposes-moving-diving-event-to-pasadena\/\">LA28 Proposes Moving Diving Event to Pasadena<\/a><\/li>\n<li><a href=\"https:\/\/www.sportstravelmagazine.com\/bill-introduced-to-improve-u-s-sports-diplomacy\/\">Bill Introduced to Improve U.S. Sports Diplomacy<\/a><\/li>\n<li><a href=\"https:\/\/www.sportstravelmagazine.com\/usa-artistc-swimming-partners-with-igarden\/\">USA Artistic Swimming Partners with iGarden<\/a><\/li>\n<li><a href=\"https:\/\/www.sportstravelmagazine.com\/la28-basketball-tournament-to-start-before-opening-ceremony\/\">LA28 Basketball Tournament to Start Before Opening Ceremony<\/a><\/li>\n<li><a href=\"https:\/\/www.sportstravelmagazine.com\/new-members-named-to-usopc-collegiate-advisory-council\/\">New Members Named to USOPC Collegiate Advisory Council<\/a><\/li>\n<\/ul>\n<\/div>\n<p>\u201cFrom the moment we submitted our bid, LA28 committed to reimagining what\u2019s possible for the Games,\u201d said <strong>Casey Wasserman<\/strong>, LA28 chairperson and president. \u201cToday\u2019s historic announcement delivers on that promise, creating the first-ever venue naming rights program in Olympic and Paralympic history while advancing LA28\u2019s mission of a fully privately funded and no-new-build Games. These groundbreaking partnerships with Comcast and Honda, along with additional partners to come, will not only generate critical revenue for LA28 but will introduce a new commercial model to benefit the entire Movement. We\u2019re grateful to the IOC for making this transformation possible.\u201d<\/p>\n<p>Today&#8217;s announcement unlocks an additional revenue stream for LA28 and the U.S. Olympic and Paralympic Properties, the commercial joint venture between LA28 and the <a href=\"https:\/\/www.sportstravelmagazine.com\/tag\/usopc\/\" target=\"_blank\" rel=\"noopener\">U.S. Olympic &amp; Paralympic Committee<\/a>. Under the new pilot program, qualifying LA28 partners will have the opportunity to keep existing venue naming rights during Games time, as well as secure additional marketing assets to bolster their activation efforts.<\/p>\n<p>Additionally, the opportunity for naming rights of up to 19 temporary venues will become available to worldwide Olympic &amp; Paralympic Games partners and LA28 partners. Outside of naming rights partners, standard clean venue Games policies will still apply.<\/p>\n<p>Comcast Squash Center at Universal Studios will host squash\u2019s Olympic Games debut at Courthouse Square \u2014 one of Hollywood\u2019s most recognizable working studio lots. Peacock Theater will host boxing and weightlifting during the Olympic Games and goalball during the Paralympic Games.<\/p>\n<p>\u201cThe Olympic Games Paris 2024 reminded us that the power of sport can inspire the world. We\u2019re honored to work with LA28 to help bring the most spectacular summer Olympic and Paralympic Games to the U.S. for the first time in more than 30 years,\u201d said <strong>Jennifer Khoury<\/strong>, chief communications officer, Comcast Corporation.<\/p>\n<p>As the first-ever arena to retain its name during the Olympic Games, Honda Center in Anaheim will host the competition and fan experience for Olympic volleyball.<\/p>\n<p>\u201cAs a founding partner of LA28, Honda is immensely proud that a world-class sports and entertainment venue like Honda Center will step onto the international stage to power Olympic dreams at the highest level,\u201d said <strong>Ed Beadle<\/strong>, vice president of digital services and marketing, American Honda Motor Co., Inc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the first time in the history of the Olympic and Paralympic Games, LA28 will implement naming rights at competition venues for the 2028 Olympic and Paralympic Summer Games in Los Angeles. Comcast Squash Center at Universal Studios and Honda Center have been announced as the first branded venues for the LA28 Games. \u201cFrom the [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":68014,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2979,2977,3032,2980],"tags":[12400,2346,18042,6304,6408,3937,5030],"class_list":["post-74744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hosts-suppliers","category-latest-news","category-olympic-sports","category-sites-venues","tag-2028-olympic-summer-games","tag-casey-wasserman","tag-comcast-squash-center-at-universal-studios","tag-honda-center","tag-la28","tag-u-s-olympic-and-paralympic-properties","tag-usopc"],"acf":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/sportstravelmagazine.com\/la28-to-implement-naming-rights-at-competition-venues\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"LA28 to Implement Naming Rights at Competition Venues","url":"http:\/\/www.sportstravelmagazine.com\/la28-to-implement-naming-rights-at-competition-venues\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.sportstravelmagazine.com\/la28-to-implement-naming-rights-at-competition-venues\/"},"thumbnailUrl":"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2024\/10\/10020445\/LA28-Dual-Emblem-150x150.jpg","image":{"@type":"ImageObject","url":"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2024\/10\/10020445\/LA28-Dual-Emblem.jpg"},"articleSection":"Hosts &amp; 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