{"id":74723,"date":"2025-08-15T06:00:08","date_gmt":"2025-08-15T12:00:08","guid":{"rendered":"https:\/\/www.sportstravelmagazine.com\/?p=74723"},"modified":"2025-08-15T10:40:00","modified_gmt":"2025-08-15T16:40:00","slug":"cincinnati-eyes-reemergence-into-sports-tourism","status":"publish","type":"post","link":"https:\/\/www.sportstravelmagazine.com\/cincinnati-eyes-reemergence-into-sports-tourism\/","title":{"rendered":"Cincinnati Eyes Reemergence into Sports Tourism"},"content":{"rendered":"<p>Like a <strong>Joe Burrow<\/strong> two-minute drill in the fourth quarter, a last-second equalizer from FC Cincinnati or a game-tying <strong>Elly De la Cruz<\/strong> homer in the bottom of the ninth, Cincinnati is staging a comeback.<\/p>\n<p>Cincy, as the natives affectionately call it, is scrappy. It\u2019s old school. It\u2019s a throwback.<\/p>\n<div class=\"article_sidebar\">\n<p><b>Related Stories<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.sportstravelmagazine.com\/kempersports-announces-partnership-with-perfect-game\/\">KemperSports Announces Partnership with Perfect Game<\/a><\/li>\n<li><a href=\"https:\/\/www.sportstravelmagazine.com\/la28-proposes-moving-diving-event-to-pasadena\/\">LA28 Proposes Moving Diving Event to Pasadena<\/a><\/li>\n<li><a href=\"https:\/\/www.sportstravelmagazine.com\/allegiant-becomes-official-airline-partner-of-notre-dame\/\">Allegiant Becomes Official Airline Partner of Notre Dame<\/a><\/li>\n<li><a href=\"https:\/\/www.sportstravelmagazine.com\/snohomish-county-sports-commissions-nathan-caferro-promoted-to-sports-events-manager\/\">Snohomish County Sports Commission&#8217;s Nathan Caferro Promoted to Sports Events Manager<\/a><\/li>\n<li><a href=\"https:\/\/www.sportstravelmagazine.com\/ibm-study-sports-fans-embracing-ai-habits\/\">IBM Study: Sports Fans Embracing AI Habits<\/a><\/li>\n<\/ul>\n<\/div>\n<p>The problem is in the past decade it\u2019s become too much of a throwback. But now, with the <a href=\"http:\/\/www.sportstravelmagazine.com\/county-approves-funds-for-cincinnati-regional-sports-commission\/\" target=\"_blank\" rel=\"noopener\">creation of the Cincinnati Regional Sports Commission<\/a>, a beautifully renovated tennis facility and an upcoming refurbished convention center, the city is on its way to a major comeback.<\/p>\n<p>\u201cWe know how powerful sports can be for a city. They bring visitors, create energy and showcase our community to the world,\u201d said<strong> Julie Calvert<\/strong>, CEO of <a href=\"https:\/\/www.sportstravelmagazine.com\/tag\/visit-cincy\/\" target=\"_blank\" rel=\"noopener\">Visit Cincy<\/a>. \u201cThe sports commission gives us the focus and the tools to go after more events and make the most of them. It is about building momentum now and setting ourselves up for even bigger wins in the future.\u201d<\/p>\n<p>To share its vision of the large comeback, Visit Cincy hosted journalists from around the country to see firsthand what\u2019s going on in the city, and <em>SportsTravel<\/em> was on the scene.<\/p>\n<h2><strong>Sports Leading the Way Back<\/strong><\/h2>\n<p>Three years ago, Visit Cincy began plotting how it could monetize its sports facilities better and catch up to other destinations when it came to sports tourism.<\/p>\n<p><strong>Ben Huffman<\/strong> was watching intently from the suburbs of Cincinnati. When Cincy Sports became a reality this year and the organization began the search for the person to run the new entity, Huffman \u2014 who spent 19 years with the nearby Warren County CVB \u2014 knew it was something he wanted.<\/p>\n<p>\u201cOver 10 years ago, I reached out to a variety of people and voiced my interest in a position like this,\u201d Huffman said. \u201cI knew if this was done correctly and funded correctly, it would be a dream job for me.\u201d<\/p>\n<p>Huffman <a href=\"https:\/\/www.sportstravelmagazine.com\/ben-huffman-named-executive-director-of-new-cincinnati-regional-sports-commission\/\" target=\"_blank\" rel=\"noopener\">began that dream job of executive director in late June<\/a> when Cincy Sports officially came online.<\/p>\n<p>\u201cI think what really excited me through the process is the Visit Cincy Board having the understanding of what sports tourism is \u2014 from the high-profile NFL Draft-level events to the youth sports tournaments that drive hotel rooms and impact as well,\u201d Huffman said.<\/p>\n<p>\u201cThey&#8217;ve given me a lot of support, but also leeway because I&#8217;ve been in the field for 20 years and know the industry and I know what can be successful here. So we&#8217;re building what we believe will be a really strong sports commission.\u201d<\/p>\n<figure id=\"attachment_74728\" aria-describedby=\"caption-attachment-74728\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-74728\" src=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13141006\/Great-American-Ball-Park.jpg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13141006\/Great-American-Ball-Park.jpg 1200w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13141006\/Great-American-Ball-Park-300x169.jpg 300w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13141006\/Great-American-Ball-Park-1024x576.jpg 1024w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13141006\/Great-American-Ball-Park-768x432.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-74728\" class=\"wp-caption-text\">Great American Ball Park, home of the Reds, sits next to the Ohio River and includes the adjoined Cincinnati Reds Hall of Fame. Photo by Justin Shaw<\/figcaption><\/figure>\n<p>Geographically, Cincinnati is located in a competitive area when it comes to attracting major sports tournaments and events. Indianapolis and Columbus are northwest and northeast, respectively, and Louisville and Lexington aren\u2019t too far south.<\/p>\n<p>Huffman admits the city hasn\u2019t recruited sporting events to the level that it should over the past 20 years. Now, Cincy needs to let people know they\u2019re open for business.<\/p>\n<p>\u201cBecause we haven&#8217;t been a visited destination for a lot of these events, I think it can be a huge positive. A lot of these events want to go to new and exciting locations, and many events haven&#8217;t been here for a long time,\u201d Huffman said. \u201cWe&#8217;re also a wonderful family destination that hasn&#8217;t been the hub for sports tourism, but now we can be. So I look at it as a positive.\u201d<\/p>\n<p>Huffman says the playbook is wide open and the city will look to host every sporting event possible \u2014 from the bid it recently put in with the Bengals to host the NFL Draft to the Rugby World Cup in 2031 to youth sports tournaments.<\/p>\n<p>\u201cWe&#8217;re going to attack those big events. However, the youth sports market is so big and such a great opportunity for us that we&#8217;re going to find the venues and the places to host those next,\u201d Huffman said. \u201cWe have every division of college sports in Cincinnati \u2014 Division I, II and III, as well as junior college. So we can host all of the college conference championships, regional and national championships as well.\u201d<\/p>\n<h2><strong>Cincinnati Open Unveils Incredible New Facility<\/strong><\/h2>\n<p>One major sporting event Cincinnati doesn\u2019t have to chase is the Cincinnati Open, perhaps the most prestigious professional tennis tournament in the world outside of the four Grand Slams.<\/p>\n<p>The 2025 edition is ongoing in Mason, Ohio \u2014 30 minutes north of Cincinnati \u2014 as the tournament moves from a single-week event to a two-week happening for the first time in its 126-year history.<\/p>\n<p>\u201cThis tournament is part of our identity,\u201d Calvert said. \u201cOur community has fully embraced the tournament for years and it is incredible to see the world\u2019s best players competing at the Cincinnati Open. With the major upgrades to the facility, the experience is first class from every angle whether you are on the court, in the stands, or watching from halfway around the world.\u201d<\/p>\n<p>Another thing to know about the people of southern Ohio: They are fighters. When <a href=\"https:\/\/www.sportstravelmagazine.com\/charlotte-tagged-as-potential-new-host-for-western-southern-open\/\" target=\"_blank\" rel=\"noopener\">Charlotte made a strong run to poach the Cincinnati Open<\/a> (previously called the Western and Southern Open) in the summer of 2023, residents battled back.<\/p>\n<p>\u201cEveryone in our county, led by County Commissioner <strong>Dave Young<\/strong>, said, \u2018We&#8217;re not going down without a fight,\u2019\u201d Huffman recalled. \u201cThe state, city and county all ponied up money to save the tournament. But at the same time, it was an infrastructure bill that allows this space to do a lot more than it did before.\u201d<\/p>\n<figure id=\"attachment_74726\" aria-describedby=\"caption-attachment-74726\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-74726 size-full\" src=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13140633\/Cincy-Open-Center-Court.jpg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13140633\/Cincy-Open-Center-Court.jpg 1200w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13140633\/Cincy-Open-Center-Court-300x169.jpg 300w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13140633\/Cincy-Open-Center-Court-1024x576.jpg 1024w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13140633\/Cincy-Open-Center-Court-768x432.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-74726\" class=\"wp-caption-text\">Center Court at the Lindner Family Tennis Center is a beautiful backdrop for the biggest matches to take place. Photo by Justin Shaw<\/figcaption><\/figure>\n<p>Ohio taxpayers approved $130 million for renovations of the Lindner Family Tennis Center, prompting event rights holder Beemok Capital to match that number and keep the event in Mason for another 25 years.<\/p>\n<p>The day after the 2024 Cincinnati Open ended, the $260 million renovation project began. And almost exactly one year later, the venue opened to the public on August 5, 2025, a week after construction was completed.<\/p>\n<p>\u201cWe went from 20 to 40 acres in 11 months and the response and the result has been incredible,\u201d said <strong>Elizabeth Desrosiers<\/strong>, director of marketing and communications at the Cincinnati Open. \u201cA lot of it was prompted by the ATP and WTA Tours because our player fields doubled from 56 singles players to 96. So we knew that was coming and the expansion of the site was initially in direct response to that growth of the tournament. We needed to create the player amenities and facilities to accommodate that growth.\u201d<\/p>\n<p>One of the main noticeable differences is that the complex traded a lot of asphalt and concrete for grass, plants and trees. Instead of a corporate structure, the grounds now look like a tennis tournament is taking place inside a local park.<\/p>\n<p>\u201cLots of shade, lots of green space. Just a softer, more welcoming and inviting campus,\u201d Desrosiers said. \u201cWhile we expanded, we wanted to be very intentional about retaining that intimacy that&#8217;s really distinct to the Cincinnati Open.<\/p>\n<p>\u201cWe&#8217;ve heard from some players that they feel like they&#8217;re on vacation, like they&#8217;re at a resort. We&#8217;ve heard from fans and some of the staff who come in from all around the world that this rivals some of the Grand Slams, maybe even supersedes some of the Grand Slam venues in terms of the experience we&#8217;re offering.\u201d<\/p>\n<figure id=\"attachment_74727\" aria-describedby=\"caption-attachment-74727\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-74727\" src=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13140755\/Cincy-Open-1899-Club.jpg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13140755\/Cincy-Open-1899-Club.jpg 1200w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13140755\/Cincy-Open-1899-Club-300x169.jpg 300w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13140755\/Cincy-Open-1899-Club-1024x576.jpg 1024w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13140755\/Cincy-Open-1899-Club-768x432.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-74727\" class=\"wp-caption-text\">Of all the hospitality areas connected to Center Court, the 1899 Club offers the best views of play from the comfort of an air conditioned space that has a full array of hospitality included. Photo by Justin Shaw<\/figcaption><\/figure>\n<p>Both Center Court and Grandstand Court received a new fa\u00e7ade wrap. Champions Court, a new 2,000-seat sunken stadium, headlines the 10 new courts added to help facilitate the event\u2019s growth to feature 96-player brackets. The new 56,000-square-foot player Clubhouse includes lounge and restaurant space for the tournament\u2019s players and their support teams, wellness and recovery rooms for the players and locker rooms for coaches.<\/p>\n<p>There are also all-new hospitality areas around the facility, with several integrated around Center Court and Grandstand Court, including the 1899 Club, the Garden Club and the Fifth Third Club.<\/p>\n<p>\u201cWhat makes me really proud is we&#8217;ve elevated that experience,\u201d Desrosiers said. \u201cWe&#8217;ve taken this to a new level, but we&#8217;ve still retained that accessibility and that opportunity for anyone and everyone to come experience this, which is really important to us.\u201d<\/p>\n<h2><strong>New Convention Center Adds to Cincy Infrastructure<\/strong><\/h2>\n<p>The Visit Cincy staff is honest about the downturn in conventions and large business meetings in the city over the past decade. After conducting research, it became clear the lack of an updated convention center and adjoining quality hotel were the culprits for lack of bookings.<\/p>\n<p>Big changes are on the way. The city is pouring more than $800 million into the downtown area, led by a reimagined Duke Energy Convention Center connected to a new Marriott Headquarters Hotel and new Elm Street Plaza.<\/p>\n<p>Construction on the ASM Global\u2013managed convention center began over a year ago, with the facility being gutted and redone from the floor to the ceiling. It will be ready for a grand opening in January 2026 with the Marriott due to be online in 2028.<\/p>\n<figure id=\"attachment_74729\" aria-describedby=\"caption-attachment-74729\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-74729\" src=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13141203\/Cincy-Convention-Center-Rendering.jpg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13141203\/Cincy-Convention-Center-Rendering.jpg 1200w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13141203\/Cincy-Convention-Center-Rendering-300x169.jpg 300w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13141203\/Cincy-Convention-Center-Rendering-1024x576.jpg 1024w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13141203\/Cincy-Convention-Center-Rendering-768x432.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-74729\" class=\"wp-caption-text\">The Duke Energy Convention Center, opening in January 2026, is the centerpiece of an $800 million investment into the downtown area. Rendering courtesy of Visit Cincy<\/figcaption><\/figure>\n<p>\u201cThe convention center really is the centerpiece of our reinvention story,\u201d Calvert said. \u201cTo compete with the best, we have invested in it and transformed it into a space that feels modern, welcoming and connected to everything happening around it in the district. It is a big win for the city and for the visitors we want to bring here.\u201d<\/p>\n<p>The new convention center and downtown development accents the existing three professional sports structures around the city.<\/p>\n<p>Paycor Stadium, nestled along the Ohio River, is packed for Bengals games during NFL season. A short stroll down Barry Larkin Way leads to Great American Ball Park, home of the Reds. And across the city sits TQL Stadium, home of MLS\u2019 FC Cincinnati, which was <a href=\"https:\/\/www.sportstravelmagazine.com\/cincinnatis-tql-stadium-wins-global-best-venue-award\/\" target=\"_blank\" rel=\"noopener\">named Best Venue of 2022<\/a> at the World Football Summit.<\/p>\n<p>All three venues create a rabid homefield advantage for the Cincinnati teams and once the renovated downtown area is finished, the city will look completely different.<\/p>\n<figure id=\"attachment_74730\" aria-describedby=\"caption-attachment-74730\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-74730\" src=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13141350\/TQL-Stadium.jpg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13141350\/TQL-Stadium.jpg 1200w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13141350\/TQL-Stadium-300x169.jpg 300w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13141350\/TQL-Stadium-1024x576.jpg 1024w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/08\/13141350\/TQL-Stadium-768x432.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-74730\" class=\"wp-caption-text\">TQL Stadium, home of FC Cincinnati of the MLS, is one of the nicest soccer venues you&#8217;ll find in North America. Photo by Justin Shaw<\/figcaption><\/figure>\n<p>In that city, there are some spots that a visitor can\u2019t miss. Ghost Baby is one of the most unique speakeasys in the world, located in an underground lagering tunnel that\u2019s 150 years old. The Mercantile Immersive is a 360-degree, multi-sensory event space with floor-to-ceiling LED panels, 105 speakers, IMAX quality cinematic content and dynamic lighting. It will be open in a few months for events.<\/p>\n<p>And of course, there\u2019s the food. The trip was highlighted by Chef <strong>Jose Salazar<\/strong>\u2019s restaurant Mita\u2019s, which has the best empanadas and tres leches cake anywhere. Alcove by MadTree in the Over the Rhine neighborhood was another can\u2019t-miss spot as is the Lytle Park Hotel, which was named the best hotel in Ohio in 2025 by U.S. News &amp; World Report.<\/p>\n<p>Cincinnati may have experienced a period where the city was a down, but it was never out. And now, it\u2019s ready for its grand reintroduction into sports tourism.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like a Joe Burrow two-minute drill in the fourth quarter, a last-second equalizer from FC Cincinnati or a game-tying Elly De la Cruz homer in the bottom of the ninth, Cincinnati is staging a comeback. Cincy, as the natives affectionately call it, is scrappy. It\u2019s old school. It\u2019s a throwback. The problem is in the [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":74725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4458],"tags":[17838,18038,18037,17839,18035,18041,18036,18039,18040,17513,9152,18034],"class_list":["post-74723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-main-feature","tag-ben-huffman","tag-cincinnati-fc","tag-cincinnati-open","tag-cincinnati-regional-sports-commission","tag-cincy-sports","tag-duke-energy-convention-center","tag-elizabeth-desrosiers","tag-great-american-ball-park","tag-indner-family-tennis-center","tag-julie-calvert","tag-tql-stadium","tag-visit-city"],"acf":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/sportstravelmagazine.com\/cincinnati-eyes-reemergence-into-sports-tourism\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Cincinnati 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