{"id":70644,"date":"2025-02-25T11:00:43","date_gmt":"2025-02-25T18:00:43","guid":{"rendered":"https:\/\/www.sportstravelmagazine.com\/?p=70644"},"modified":"2025-02-27T07:28:13","modified_gmt":"2025-02-27T14:28:13","slug":"laura-gainor-the-power-of-pickleball-marketing","status":"publish","type":"post","link":"https:\/\/www.sportstravelmagazine.com\/laura-gainor-the-power-of-pickleball-marketing\/","title":{"rendered":"Laura Gainor: The Power of Pickleball Marketing"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Laura Gainor: The Power of Pickleball Marketing\" src=\"https:\/\/omny.fm\/shows\/sportstravel-podcast\/laura-gainor-the-power-of-pickleball-marketing\/embed?style=cover\" width=\"100%\" height=\"180\" frameborder=\"0\"><\/iframe><\/p>\n<p style=\"font-weight: 400;\"><strong>Laura Gainor<\/strong>\u2019s background in pickleball is significant, as she was around the sport in some of its earlier days before it became a national phenomenon. During her time in marketing at USA Pickleball, she witnessed first-hand how the sport was taking off. Today, of course, the numbers speak for themselves. In last year\u2019s Topline Participation Report produced by the Sports &amp; Fitness Industry Association, the group\u2019s researchers reported that pickleball grew 58 percent in participation in the previous year. And over the past three years, that participation has grown some 223 percent.<\/p>\n<p style=\"font-weight: 400;\">\n<div class=\"article_sidebar\">\n<p><b>Listen to More<\/b><br \/>\nTo listen to more episodes of the SportsTravel Podcast, <a href=\"https:\/\/www.sportstravelmagazine.com\/sports-podcast-news-insight-analysis\/\" target=\"_blank\" rel=\"noopener\">click here.<\/a><\/p>\n<\/div>\n<p>As a result, brands are looking to get involved with the sport any way they can and event organizers are searching for ways to activate a pickleball experience around their events as well. And development is coming in, too. Entire communities around the country are being planned with pickleball courts in mind to allow people more access to play. Gainor saw the writing on the wall for all these trends and launched <a href=\"https:\/\/www.pickleballinthesun.com\" target=\"_blank\" rel=\"noopener\">Pickleball in the Sun<\/a> as a way to help brands, event organizers and others navigate the fast-evolving world of pickleball. In this conversation, we discuss how those brands look different today, what you should know about including pickleball as a component of your event, where the sport is going and what, if anything, may slow its momentum.<\/p>\n<p style=\"text-align: center;\"><strong>This episode is sponsored by:<\/strong><br \/>\n<a href=\"http:\/\/www.teamsconference.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-69314 size-large\" src=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/01\/10020202\/T25_logo-USOPC-1024x158.jpg\" alt=\"\" width=\"640\" height=\"99\" srcset=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/01\/10020202\/T25_logo-USOPC-1024x158.jpg 1024w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/01\/10020202\/T25_logo-USOPC-300x46.jpg 300w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/01\/10020202\/T25_logo-USOPC-768x119.jpg 768w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/01\/10020202\/T25_logo-USOPC-1536x238.jpg 1536w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2025\/01\/10020202\/T25_logo-USOPC-2048x317.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Laura Gainor\u2019s background in pickleball is significant, as she was around the sport in some of its earlier days before it became a national phenomenon. During her time in marketing at USA Pickleball, she witnessed first-hand how the sport was taking off. Today, of course, the numbers speak for themselves. In last year\u2019s Topline Participation [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":70655,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3581,4337],"tags":[16518,3739],"class_list":["post-70644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pickleball","category-podcasts","tag-laura-gainor","tag-pickleball"],"acf":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/sportstravelmagazine.com\/laura-gainor-the-power-of-pickleball-marketing\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Laura Gainor: The Power of Pickleball 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