{"id":47488,"date":"2022-09-22T10:33:35","date_gmt":"2022-09-22T16:33:35","guid":{"rendered":"https:\/\/www.sportstravelmagazine.com\/?p=47488"},"modified":"2023-01-24T11:31:42","modified_gmt":"2023-01-24T18:31:42","slug":"max-siegel-growing-usa-track-field-through-la28","status":"publish","type":"post","link":"https:\/\/www.sportstravelmagazine.com\/max-siegel-growing-usa-track-field-through-la28\/","title":{"rendered":"Max Siegel: Growing USA Track &#038; Field Through LA28"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Max Siegel: Growing USA Track &amp; Field Through LA28\" src=\"https:\/\/omny.fm\/shows\/sportstravel-podcast\/max-siegel-growing-usa-track-field-through-la28\/embed\" width=\"100%\" height=\"180\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong>Max Siegel<\/strong> has been the chief executive officer at USA Track &amp; Field since May 2012, making him one of the longest-tenured CEOs in the U.S. Olympic movement. During that time, USA Track &amp; Field has remained one of the best-performing NGBs and made huge strides in the sponsorship landscape thanks to a long-term deal with Nike.<\/p>\n<div class=\"article_sidebar\">\n<p><b>More Episodes<\/b><br \/>\nTo listen to more episodes of the SportsTravel Podcast, <a href=\"https:\/\/www.sportstravelmagazine.com\/category\/podcasts\/\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>\n<\/div>\n<p>Coming off the 2022 World Athletics Championships in Eugene, Oregon, the first time the event has been held in the United States, Siegel sat down with <em>SportsTravel<\/em> Managing Editor <strong>Matt Traub<\/strong> to discuss how the world championships went, plans to grow the sport of track and field dramatically leading up to LA28, sponsorship and branding on the NGB and individual athlete levels and so much more.<\/p>\n<h3><strong>Among the topics discussed in this episode:<\/strong><\/h3>\n<ul>\n<li>His impressions of the World Athletics championships in Eugene, Oregon (2:10)<\/li>\n<li>Bringing more high-profile track and field events to the United States (3:26)<\/li>\n<li>Plans for a major national series in the coming years (5:05)<\/li>\n<li>How small- or medium-sized cities can bring events to town (6:48)<\/li>\n<li>What new indoor track and field venues mean for the sport\u2019s resonance (8:57)<\/li>\n<li>USA Track &amp; Field\u2019s role in helping athletes such as Sydney McLaughlin get broader exposure (10:15)<\/li>\n<li>The NGB&#8217;s emphasis on diversity initatives as an organization and commercially (11:54)<\/li>\n<li>Focusing on Paris 2024 and the buildup to LA28 (13:32)<\/li>\n<li>The key to his longevity at USA Track &amp; Field for so long and his biggest challenge running an NGB (14:52)<\/li>\n<li>Expanding revenue over the years, highlighted by a long-term deal with Nike (17:08)<\/li>\n<li>The USOPC\/NGB relationship on expanding revenue and working collaboratively (18:56)<\/li>\n<li>Partnering with other summer NGBs and markets as a package sponsorship to interested partners (20:34)<\/li>\n<li>The collegiate scene and how Name, Image and Likness affects developing athletes (21:57)<\/li>\n<li>How LA28 can reinvigorate the Olympic movement throughout the United States (23:48)<\/li>\n<li>His role in owning Rev Racing, a NASCAR team (25:32)<\/li>\n<li>Favorite track and field event (27:03)<\/li>\n<li>The one venue \u2014 or two \u2014 a fan must attend to become a convert to the sport (28:08)<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>This episode is brought to you by:<\/strong><br \/>\n&nbsp;<\/p>\n<div><a href=\"https:\/\/www.teamsconference.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-47512\" src=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/09\/10025159\/T22_logo_color-NEW-Dates-1024x227.png\" alt=\"\" width=\"640\" height=\"142\" srcset=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/09\/10025159\/T22_logo_color-NEW-Dates-1024x227.png 1024w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/09\/10025159\/T22_logo_color-NEW-Dates-300x67.png 300w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/09\/10025159\/T22_logo_color-NEW-Dates-768x171.png 768w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/09\/10025159\/T22_logo_color-NEW-Dates-1536x341.png 1536w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/09\/10025159\/T22_logo_color-NEW-Dates-2048x455.png 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/div>\n<div style=\"position: static !important;\"><\/div>\n<div style=\"position: static !important;\"><\/div>\n<div style=\"position: static !important;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Max Siegel has been the chief executive officer at USA Track &amp; Field since May 2012, making him one of the longest-tenured CEOs in the U.S. Olympic movement. During that time, USA Track &amp; Field has remained one of the best-performing NGBs and made huge strides in the sponsorship landscape thanks to a long-term deal [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":47510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3034,3032,4337,3055],"tags":[1197,584],"class_list":["post-47488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-governing-body","category-olympic-sports","category-podcasts","category-track-field","tag-max-siegel","tag-usa-track-field"],"acf":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/sportstravelmagazine.com\/max-siegel-growing-usa-track-field-through-la28\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Max Siegel: Growing USA Track &#038; 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