{"id":42856,"date":"2022-04-15T14:40:19","date_gmt":"2022-04-15T20:40:19","guid":{"rendered":"https:\/\/www.sportstravelmagazine.com\/?p=42856"},"modified":"2023-01-25T09:08:39","modified_gmt":"2023-01-25T16:08:39","slug":"hotels-and-the-rise-of-sports-related-travel-julius-robinson-on-marriotts-ncaa-partnership-and-industry-trends","status":"publish","type":"post","link":"https:\/\/www.sportstravelmagazine.com\/hotels-and-the-rise-of-sports-related-travel-julius-robinson-on-marriotts-ncaa-partnership-and-industry-trends\/","title":{"rendered":"Hotels and the Rise of Sports-Related Travel: Julius Robinson on Marriott&#8217;s NCAA Partnership and Industry Trends"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Hotels and the Rise of Sports-Related Travel: Julius Robinson on Marriott's NCAA Partnership and Industry Trends\" src=\"https:\/\/omny.fm\/shows\/sportstravel-podcast\/hotels-and-the-rise-of-sports-related-travel-juliu\/embed\" width=\"100%\" height=\"180\" frameborder=\"0\"><\/iframe><\/p>\n<div class=\"article_sidebar\">\n<h3>More Episodes<\/h3>\n<p>To listen to more episodes of the SportsTravel Podcast, <a href=\"https:\/\/www.sportstravelmagazine.com\/category\/podcasts\/\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>\n<\/div>\n<p>The Women\u2019s Final Four in Minneapolis was the biggest gathering in women\u2019s college basketball since the pandemic began more than two years ago. And in the light of last year\u2019s NCAA gender equity report, all eyes were on the destination to make sure that women\u2019s sports were celebrated not only on the court and in the Target Center, but that the experience extended beyond the arena to every detail including how the city and NCAA partners treated the event \u2014 including where people stayed during the weekend.<\/p>\n<p><strong>Julius Robinson<\/strong>, the chief sales and marketing officer, U.S. and Canada, for Marriott, joined <em>SportsTravel<\/em> managing editor <strong>Matt<\/strong> <strong>Traub<\/strong> on location in Minneapolis to discuss how Marriott plans for big events like the Women\u2019s Final Four, what it\u2019s like working with the NCAA as its official hotel partner, how important sports-related travel has been to Marriott&#8217;s business the past two years, sports tourism trends the hotel chain has seen lately and what the one big sports event he still would like to check off his bucket list.<\/p>\n<figure id=\"attachment_42882\" aria-describedby=\"caption-attachment-42882\" style=\"width: 951px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-42882\" src=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/04\/10030236\/FinalFourC-300x225.jpg\" alt=\"\" width=\"951\" height=\"713\" srcset=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/04\/10030236\/FinalFourC-300x225.jpg 300w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/04\/10030236\/FinalFourC-1024x768.jpg 1024w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/04\/10030236\/FinalFourC-768x576.jpg 768w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/04\/10030236\/FinalFourC-1536x1152.jpg 1536w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/04\/10030236\/FinalFourC-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 951px) 100vw, 951px\" \/><figcaption id=\"caption-attachment-42882\" class=\"wp-caption-text\">As part of Marriott Bonvoy&#8217;s partnership with the NCAA, guests in Minneapolis as part of a promotion were able to attend VIP receptions ahead of each night&#8217;s games with the NCAA championship trophy available for photo opportunities. Photo by Matt Traub\/SportsTravel<\/figcaption><\/figure>\n<h3>Among the topics featured in this episode:<\/h3>\n<ul>\n<li>How long it takes for Marriott to work with the NCAA on the Women&#8217;s Final Four (2:08)<\/li>\n<li>The advantages that Marriott gets as the official host partner of the NCAA (3:00)<\/li>\n<li>The importance of the NCAA&#8217;s partnership to Marriott for future national championships (3:57)<\/li>\n<li>Working with the NCAA on COVID-related health and safety protocols (5:04)<\/li>\n<li>Partnering local activations with host destinations such as Minneapolis (6:06)<\/li>\n<li>Making sure the host experience for the Women&#8217;s Final Four was equitable to the experiences in New Orleans (7:08)<\/li>\n<li>Using the attention in Minneapolis to promote Marriott&#8217;s support of women&#8217;s sports initiatives (8:00)<\/li>\n<li>Leveraging the NCAA partnership to grow Marriott&#8217;s business beyond sporting events (8:42)<\/li>\n<li>The importance of sports-related travel to Marriott&#8217;s bottom line (10:06)<\/li>\n<li>How the return of sports-related travel in the past year-plus has helped Marriott (11:26)<\/li>\n<li>Preparing respective hotel staffs ahead of major events (12:36)<\/li>\n<li>Marriott&#8217;s role during Final Four weekends to help the NCAA and host destinations plan for the weekend (14:19)<\/li>\n<li>How sports-related travel has changed Marriott&#8217;s approach to the industry (15:13)<\/li>\n<li>His favorite sporting event to attend and why (17:16)<\/li>\n<li>The biggest remaining sports event on his bucket list (18:11)<\/li>\n<\/ul>\n<h3 class=\"heading-1\" style=\"text-align: center;\"><a href=\"https:\/\/www.northstarmeetingsgroup.com\/Supplied-Content\/Video-Spotlight\/marriott-meetings\" target=\"_blank\" rel=\"noopener\">Related Video \u2014 Marriott International: Evolving to Meet Planners&#8217; Needs<\/a><\/h3>\n<p style=\"text-align: center;\"><strong>This episode is sponsored by:<\/strong><br \/>\n<a href=\"https:\/\/www.teamsconference.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-40581\" src=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/01\/10030839\/T22_logo_color_dark-NEW-Dates-1024x227.jpg\" alt=\"\" width=\"640\" height=\"142\" srcset=\"https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/01\/10030839\/T22_logo_color_dark-NEW-Dates-1024x227.jpg 1024w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/01\/10030839\/T22_logo_color_dark-NEW-Dates-300x67.jpg 300w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/01\/10030839\/T22_logo_color_dark-NEW-Dates-768x170.jpg 768w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/01\/10030839\/T22_logo_color_dark-NEW-Dates-1536x341.jpg 1536w, https:\/\/media.sportstravelmagazine.com\/wp-content\/uploads\/2022\/01\/10030839\/T22_logo_color_dark-NEW-Dates-2048x455.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Women\u2019s Final Four in Minneapolis was the biggest gathering in women\u2019s college basketball since the pandemic began more than two years ago. And in the light of last year\u2019s NCAA gender equity report, all eyes were on the destination to make sure that women\u2019s sports were celebrated not only on the court and in [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":42901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10947,6267,4337],"tags":[6149,10766,1382],"class_list":["post-42856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-college-basketball","category-coronavirus","category-podcasts","tag-coronavirus","tag-julius-robinson","tag-womens-final-four"],"acf":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/sportstravelmagazine.com\/hotels-and-the-rise-of-sports-related-travel-julius-robinson-on-marriotts-ncaa-partnership-and-industry-trends\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Hotels 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